URL Shortener from Google with malware, phishing and spam protection
Google has entered the URL Shortener race by opening up Goo.gl to the public. Goo.gl was initially a part of the Google Toolbar and Feedburner but now can be used by all. Â With so many URL shorteners already in the market, this is the response from Google on why they have launched their own:
There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, youâ€™re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products
Some of the cool things about Goo.gl is that you get realtime analytics and QR codes for each short link.