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Grow you follower base
TwitterMass is a Twitter application that helps you grow your Twitter follower base. TwitterMass allows you to auto/manual follow users based on certain keywords. It also provides metrics for keywords that you are searching for as well as followers gained due to auto-follow rules.
As described by the authors,
TwitterMass is a hyper networking tool for Twitter on steroids. It fully automates the process of growing your Twitter network by following people based on a keyword universe you create.